Assessment of Tourists on Mojito Based on Arak Bali in Kuta Bali

DOI

10.2991/icoborot-18.2019.16How to use a DOI?

Keywords

Arak Bali, Mojito, Cocktail, Bali

Abstract

Mojito is one of the popular cocktail drinks and is very popular with domestic and foreign tourists visiting Bali because it has a refreshing taste and aroma. Mojito are generally made from Light Rum for alcohol. Rum is a fermented and distilled alcoholic beverage from molasses (sugarcane drops) or sugar cane water which is a by-product of the sugar industry. Rum is the result of distillation from molasses (sugar cane drops) in the form of clear colored liquid, and is usually stored to experience ripening in vats made of oak or other types of wood. The largest rum producers in the world are Caribbean countries and along the Demerara River flow in Guyana, South America. Bali also has traditional alcoholic drinks, Arak Bali. Arak Bali is one of the Alcoholic Drinks so that it can be used as an alternative for mixing Mojito drinks, because Arak Bali has almost the same content as rum both in terms of alcohol content, aroma and color. It is known that the content of Methanol, Ethanol and the taste of Arak Bali is almost the same as Light Rum. This research was conducted to determine the rating of tourists on mojito made from Arak Bali and to be able to bring out one of the uniqueness of Bali, especially in the field of drinks, so that local Balinese geniuses have an active role in the era of globalization and to improve the economic conditions of local communities. This research was conducted at the bar in Kuta Bali using simple quantitative descriptive analysis method, for consumer assessment indicators measured from the level of Taste of cocktail, Flavor of cocktail, Texture of Cocktail, Colour of Cocktail, Standard drink size and Standars glassware. The results of this study stated that Mojito with Arak Bali received good judgment. Which means that the Arak Bali-based Mojito that is sold at bars on Kuta beach must be promoted more to tourists.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Setyowati Ayu Widuri
PY  - 2019/12
DA  - 2019/12
TI  - Assessment of Tourists on Mojito Based on Arak Bali in Kuta Bali
BT  - Proceedings of the 1st International Conference One Belt, One Road, One Tourism (ICOBOROT 2018)
PB  - Atlantis Press
SP  - 5
EP  - 10
SN  - 2352-5428
UR  - https://doi.org/10.2991/icoborot-18.2019.16
DO  - 10.2991/icoborot-18.2019.16
ID  - Widuri2019/12
ER  -