Tour Guiding as a Factor of Tourism Development Along the Route of the Great Silk Road in Kazakhstan

DOI

10.2991/icoborot-18.2019.1How to use a DOI?

Keywords

guide, tour guiding, Great Silk Road, excursion, Silk Road Economic Belt, mountain guide.

Abstract

International tourism is a major branch of the global economy and one of the leading directions of globalization. Under these conditions, the international program “The Economic Belt of the Great Silk Road” proposed by China became an important and timely initiative, bringing together the capabilities of individual participants in the tourist market within the framework of national programs. Kazakhstan’s participation in the program provides an opportunity to use the tourist and recreational potential of the Great Silk Road heritage, to revive historical traditions, objects of material and spiritual culture, to actively participate in economic and cultural exchange, using its geopolitical position. One of the important conditions for successful implementation of the program is the availability of qualified tourist personnel, especially guide-interpreters, guides, mountain guides, etc., directly in contact with tourists. The authors consider the practice of preparing tour guides in Kazakhstan and other countries in the post-Soviet space, analyzing the quality of training, primarily from a security point of view. It justifies the need to improve the existing methodology, taking into account modern international experience and the need for professional tourist personnel to enter the “Economic Belt of the Great Silk Road”. Case Study of positive practice on tour guides training at the al-Farabi Kazakh National University was provided. In particular: excursion-guides for Expo-2017 (2014, 2016), tour guides for working with tourist groups from China (2018), trekking/hiking tour leaders and tourism instructors (together with the Federation of Sports Tourism). Practical recommendations are given on the formation of professional competencies of tourist guides, taking into account the recommendations of the World Federation of Tourist Guides Associations (WFTGA) were given as well.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Alexandr Artemyev
AU  - Sholpan Abdreyeva
AU  - Zayakhuu Batbaatar
PY  - 2019/12
DA  - 2019/12
TI  - Tour Guiding as a Factor of Tourism Development Along the Route of the Great Silk Road in Kazakhstan
BT  - Proceedings of the 1st International Conference One Belt, One Road, One Tourism (ICOBOROT 2018)
PB  - Atlantis Press
SP  - 145
EP  - 148
SN  - 2352-5428
UR  - https://doi.org/10.2991/icoborot-18.2019.1
DO  - 10.2991/icoborot-18.2019.1
ID  - Artemyev2019/12
ER  -