All of the articles in this proceedings volume have been presented at the ICOBEST 2024 during May 16th, 2024 in Bandung, Indonesia. These articles have been peer reviewed by the members of the Scientific Committee and approved by the Editor-in-Chief, who affirms that this document is a truthful description...

The purpose of this study is to develop an innovative digital marketing strategy for Micro, Small and Medium Enterprises (MSMEs) in Indonesia by considering Environmental, Social and Governance (ESG) aspects. This research method uses literature reviews, on researchers applying the same approach and...

Smartphone companies are racing to swiftly release various specifications of gadgets to enhance customer loyalty. This research aimed to analyze brand evangelism as a crucial mediating factor in increasing the influence of Hexaco personality on customer loyalty in the Indonesian smartphone market. A...

This inquiry objective to ascertain how Sustainable Banking Governance is impacted by Ratio of Return on Invested Capital for Dividend Payment at Sharia Banks Registered with the Indonesian stock marketplace (IDX). The objects used for the research are Return on Invested Capital with Net Profit and Total...

The objective of this research is to measuring policy implementation of the One Product One RW (OPOR) program and provide recommendations for the sustainability of this program. The research uses a descriptive method with a Mixed Method Sequential Explanatory model approach. The quality of program implementation...

The aim of this research to determine the extent of the contribution and effectiveness of agricultural product sales and research collaboration at the Large Testing Standard Rice Instrument to the state of Indonesia. The research methodology used is descriptive with a qualitative approach using primary...

We examine the effectivenes of Loan-to-Value (LTV) ratio policy in shifting the mortgage market in Indonesia through the supply-demand framework. The observation falls in the periode of 2012-2022 and analysed using two-stage least square (2SLS) methods. The results indicate that the demand side is indicated...

This research explores the impact of technology on human resource practices, focusing on the adoption and utilization of online recruiting platforms. Data was collected using Google Forms and analyzed qualitatively with techniques from scientific literature. The findings reveal that online recruiting...

Live shopping method makes shopping easier, but often leads to impulsive purchases so that consumers become increasingly wasteful because they make transactions without clear needs. This research aims to determine the extent of the influence of marketing communications for Small and Medium Enterprises...

This study aims to determine how much influence work discipline has on the work productivity of one of the Regional Secretariats in Ciamis. This study used 57 samples of respondents at one of the Regional Secretariats in Ciamis. The sampling method used in this study is a nonprobability sampling technique...

This study investigates how Artificial Intelligence (AI) and Gamification affect the Online Purchase Intent of Shopee Marketplace users in Bandung City, with Customer Experience as a mediating factor. Employing a quantitative approach, combining descriptive and verification research methods, it aims...

This study aims to determine the extent to which creativity, innovation, and entrepreneurship influence the business success of small business owners. Utilizing a verification method, the research involved distributing questionnaires to 60 respondents who are small culinary business owners, and applying...

Small businesses’ rapid growth does not mean they do not have obstacles in carrying out their business activities, especially in the application of Environmental, Social, and Governance (ESG) in the management of financial reports which will still be a trend in the coming years to produce sustainable...

The district and municipal administrations in Indonesia require support from the central and provincial governments for funding infrastructure projects. The budget of government entities at the district and municipal levels in Indonesia displays a higher proportion of financial assistance from the central...

Investigating the Sustainable Financial Aspect of Micro, Small, and Medium-Sized Enterprises (MSMEs) in Gurat is the goal of this study. The success of MSMEs in managing their finances is seen to be significantly influenced by financial attitudes and financial literacy. This study employs SWOT analysis...

Entrepreneurial performance is critical to a country’s economic development, and the entrepreneurial ecosystem is essential in driving growth. This study investigates how various ecosystem components interact and influence business performance in Indonesia. Through a literature review, this paper examines...

This study investigates the impact of social media promotions on consumer purchasing power, specifically focusing on the influence of promotional strategies on consumer behaviour. The research adopts a quantitative methodology, exclusively utilizing statistical analysis of survey data to examine the...

The Village-Owned Enterprise Business Blueprint (BUMDes) is a road map for the formation of BUMDes, BUMDes management, BUMDes stakeholders, and BUMDes development. BUMDes managers, BUMDes stakeholders, and BUMDes development in Palasari Village are other sources of cash income for Palasari Village, Sumedang...

This research aims to determine the impacts of store atmosphere and packaging design on impulse buying through shopping lifestyle as a moderating variable among consumers at Borma Supermarkets in Bandung City. This study employs a quantitative approach with descriptive and verification research methods....

This article emphasizes the implementation of logo changes for a snack product made by a Micro Small Medium Enterprise (MSME) production in Bandung City, named Defaya Potato Chips. Art Based Research (ABR) method is used to obtain experiences related to the existence of MSME products and the shape of...

This study aims to investigate the influence of the whistleblowing triangle on employees’ intentions to report fraudulent activities within medium-sized businesses in Indonesia. The whistleblowing triangle is the theoretical framework integrating factors from the Theory of Planned Behavior and the Fraud...