Proceedings of the 3rd International Conference on Management Science and Software Engineering (ICMSSE 2023)

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Research on a new retail business model of energy e-commerce based on clustering analysis

Authors
Hongda Gao1, Huifang Cao2, *, Jianhui Chen3, Rui Liu4
1Beijing University of Posts and Telecommunications, Beijing, China
2Chinese Academy of Fiscal Sciences, Beijing, China
3China North Standardization Center, Beijing, China
4State Grid Energy Research Institute CO., LTD, Beijing, China
*Corresponding author.
Corresponding Author
Huifang Cao
Available Online 9 October 2023.
DOI
10.2991/978-94-6463-262-0_67How to use a DOI?
Keywords
big data; user portrait; business model; precision marketing
Abstract

After the Internet has gradually entered the era of big data, our lives have gradually entered the information age, which has changed and reshaped the behavior of enterprises and consumers. In this paper, a user portrait clustering model based on big data is proposed to implement business model design for specific groups after clustering, target potential user groups for active marketing, and promote actual purchase behavior. The research results provide a certain reference for precision marketing of relevant industries and enterprises.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Management Science and Software Engineering (ICMSSE 2023)
Series
Atlantis Highlights in Engineering
Publication Date
9 October 2023
ISBN
978-94-6463-262-0
ISSN
2589-4943
DOI
10.2991/978-94-6463-262-0_67How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Hongda Gao
AU  - Huifang Cao
AU  - Jianhui Chen
AU  - Rui Liu
PY  - 2023
DA  - 2023/10/09
TI  - Research on a new retail business model of energy e-commerce based on clustering analysis
BT  - Proceedings of the 3rd International Conference on Management Science and Software Engineering (ICMSSE 2023)
PB  - Atlantis Press
SP  - 642
EP  - 649
SN  - 2589-4943
UR  - https://doi.org/10.2991/978-94-6463-262-0_67
DO  - 10.2991/978-94-6463-262-0_67
ID  - Gao2023
ER  -