Conduct data analysis of large-scale marketing for wechat market

DOI

10.2991/978-94-6463-262-0_10How to use a DOI?

Keywords

wechat; Massive marketing data; Dig; System design; Fuzzy C-means clustering

Abstract

Using wechat platform to carry on the development and design of data mining, and it is applied to the embedded bus, so that the enterprise marketing activities can get better results. Through the establishment of a large number of marketing data collection and scheduling, through the analysis and analysis of a large number of marketing data, the establishment of a data mining system for massive marketing data, the use of big data analysis technology to analyze and analyze massive market data, the use of this algorithm to establish a large number of market data collection and adaptive sorting mode. The semantic feature extraction algorithm is used for matching and fuzzy recognition of a large number of market information, and the C-means clustering algorithm is used for classifying and analyzing a large number of market sales data to realize the extended query and real-time mining ability of large-scale market sales data. Using wechat platform to carry on the development and design of data mining, and it is applied to the embedded bus, so that the enterprise marketing activities can get better results. Simulation experiments show that this system can efficiently mine large-scale marketing data and has good parallel sorting performance and stability.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Qianmin LI
PY  - 2023
DA  - 2023/10/09
TI  - Conduct data analysis of large-scale marketing for wechat market
BT  - Proceedings of the 3rd International Conference on Management Science and Software Engineering (ICMSSE 2023)
PB  - Atlantis Press
SP  - 82
EP  - 88
SN  - 2589-4943
UR  - https://doi.org/10.2991/978-94-6463-262-0_10
DO  - 10.2991/978-94-6463-262-0_10
ID  - LI2023
ER  -