Proceedings of the 2024 5th International Conference on Management Science and Engineering Management (ICMSEM 2024)

<Previous Article In Volume
Next Article In Volume>

Evolutionary Game Analysis of the Intelligent Upgrade of Rural E-commerce Logistics Under Government Incentive Policies

Authors
Baoku Li1, Jiarui Wang1, *
1College of Business Administration, Liaoning Technical University, Huludao, Liaoning, 125000, China
*Corresponding author. Email: W17860271006@163.com
Corresponding Author
Jiarui Wang
Available Online 22 November 2024.
DOI
10.2991/978-94-6463-570-6_93How to use a DOI?
Keywords
New quality productive forces; Artificial Intelligence; Rural E-commerce Logistics; Evolutionary Game
Abstract

In the context of new quality productive forces, the intelligent upgrade of rural e-commerce logistics is key to advancing rural logistics development. This article utilizes evolutionary game theory to construct an evolutionary game model involving the government, rural e-commerce users, and logistics companies. The model is analyzed through numerical simulations using MATLAB software to explore the impact of different parameter changes on the evolutionary paths of the three parties. Results indicate that the size of government profits, incentive costs, and the strength of rewards and penalties are crucial factors affecting the strategic choices and evolutional stability of all parties involved. The benefits to participating entities are critical in influencing their strategic decisions; proactive encouragement, support, and promotion of artificial intelligence technology by the government, coupled with the establishment of scientifically sound incentive policies, can effectively promote the application of AI technology in logistics and spur the development of rural e-commerce logistics.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2024 5th International Conference on Management Science and Engineering Management (ICMSEM 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
22 November 2024
ISBN
978-94-6463-570-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-570-6_93How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Baoku Li
AU  - Jiarui Wang
PY  - 2024
DA  - 2024/11/22
TI  - Evolutionary Game Analysis of the Intelligent Upgrade of Rural E-commerce Logistics Under Government Incentive Policies
BT  - Proceedings of the 2024 5th International Conference on Management Science and Engineering Management (ICMSEM 2024)
PB  - Atlantis Press
SP  - 927
EP  - 941
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-570-6_93
DO  - 10.2991/978-94-6463-570-6_93
ID  - Li2024
ER  -