Analysis of the Positive Effect of Short Video on the Audience

DOI

10.2991/978-2-494069-45-9_36How to use a DOI?

Keywords

Short video; Positive effect; Media; Audience

Abstract

As a form of media practice, short videos are favored by users for their diverse content, strong visual impact, low production costs, fast dissemination, and easy sharing. In recent years, with the help of the development of network communication technology, short video platforms have rapidly grown into powerful communication media. Although short video, the rapidly developing new media, will inevitably have negative problems, it still brings quite positive effects to the development of society. This paper analyzes the positive effect of short videos on audiences from three perspectives: the improvement of short video audiences’ moral literacy, the improvement of public health, and the development of social culture, tourism and education.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Zengrui Zhang
PY  - 2022
DA  - 2022/12/16
TI  - Analysis of the Positive Effect of Short Video on the Audience
BT  - Proceedings of the 2022 2nd International Conference on Modern Educational Technology and Social Sciences (ICMETSS 2022)
PB  - Atlantis Press
SP  - 301
EP  - 308
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-45-9_36
DO  - 10.2991/978-2-494069-45-9_36
ID  - Zhang2022
ER  -