The Effects of Destructive Behaviors on Channel Cooperation and Guanxi

DOI

10.2991/assehr.k.200306.164How to use a DOI?

Keywords

channel cooperation, conflict, opportunism, perceived unfairness, Guanxi, interdependence

Abstract

From the perspective of channel destructive behavior, we examine the impact of members’ conflicts, seller’s opportunism and unfair behaviors on channel cooperation, and analyze the moderating effect of channel members’ interdependence on the above-mentioned effects, and then analyze the impact of channel cooperation on boundary persons’ relationship with channel partners (Guanxi).

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Guangyang Yin
AU  - Chun Jin
PY  - 2020
DA  - 2020/03/12
TI  - The Effects of Destructive Behaviors on Channel Cooperation and Guanxi
BT  - Proceedings of the International Conference on Modern Educational Technology and Innovation and Entrepreneurship (ICMETIE 2020)
PB  - Atlantis Press
SP  - 505
EP  - 510
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200306.164
DO  - 10.2991/assehr.k.200306.164
ID  - Yin2020
ER  -