Proceedings of the International Conference on Modern Educational Technology and Innovation and Entrepreneurship (ICMETIE 2020)

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The Effects of Destructive Behaviors on Channel Cooperation and Guanxi

Authors
Guangyang Yin, Chun Jin
Corresponding Author
Chun Jin
Available Online 12 March 2020.
DOI
10.2991/assehr.k.200306.164How to use a DOI?
Keywords
channel cooperation, conflict, opportunism, perceived unfairness, Guanxi, interdependence
Abstract

From the perspective of channel destructive behavior, we examine the impact of members’ conflicts, seller’s opportunism and unfair behaviors on channel cooperation, and analyze the moderating effect of channel members’ interdependence on the above-mentioned effects, and then analyze the impact of channel cooperation on boundary persons’ relationship with channel partners (Guanxi).

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Modern Educational Technology and Innovation and Entrepreneurship (ICMETIE 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
12 March 2020
ISBN
10.2991/assehr.k.200306.164
ISSN
2352-5398
DOI
10.2991/assehr.k.200306.164How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Guangyang Yin
AU  - Chun Jin
PY  - 2020
DA  - 2020/03/12
TI  - The Effects of Destructive Behaviors on Channel Cooperation and Guanxi
BT  - Proceedings of the International Conference on Modern Educational Technology and Innovation and Entrepreneurship (ICMETIE 2020)
PB  - Atlantis Press
SP  - 505
EP  - 510
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200306.164
DO  - 10.2991/assehr.k.200306.164
ID  - Yin2020
ER  -