Construction of Business English Courses Based on University-enterprise Cooperation -Taking International Business Negotiation as an Example
- DOI
- 10.2991/icmete-19.2019.132How to use a DOI?
- Keywords
- University-enterprise cooperation; Working process-oriented; Business English course; International Business Negotiation
- Abstract
This paper, based on the necessity and significance of integration of production and education in Business English teaching reform, taking International Business Negotiation as example, put forward a working process-oriented course construction path by means of university-enterprise cooperation which can promote the connection between curriculum content and professional standards, introduced an integration teaching model of “teaching, learning, doing”, discussed teaching reform measures for the working process-oriented course reconstruction, and established a curriculum reform approach with the main line of “university training, joint supervision, and external field work”. On the basis of theoretical teaching of International Business Negotiation, this paper focused on cultivating students’ practical ability and comprehensive quality, and improving the teaching quality.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xiaqing Liu PY - 2019/05 DA - 2019/05 TI - Construction of Business English Courses Based on University-enterprise Cooperation -Taking International Business Negotiation as an Example BT - Proceedings of the 2019 International Conference on Management, Education Technology and Economics (ICMETE 2019) PB - Atlantis Press SP - 555 EP - 558 SN - 2352-5428 UR - https://doi.org/10.2991/icmete-19.2019.132 DO - 10.2991/icmete-19.2019.132 ID - Liu2019/05 ER -