Proceedings of the 2017 International Conference on Management, Education and Social Science (ICMESS 2017)

Translation Strategies for Chinese Higher Education Institutes' Website Publicity

Authors
Yuhong Huang, Yiying Chen
Corresponding Author
Yuhong Huang
Available Online June 2017.
DOI
https://doi.org/10.2991/icmess-17.2017.66How to use a DOI?
Keywords
three-dimensional transformations; Eco-translatology; translational eco-environment; website publicity
Abstract
Website publicity, an important window for expanding Chinese universities' international influence, contributes to the reputation of Chinese higher education institutes in the age of globalization. This paper interprets the translation process and the translational eco-environment from the perspective of Eco-Translatology before exploring the concrete translation strategies for university's website publicity. It argues that translator should make adaptive selections and transformations in at least three dimensions - linguistic dimension, cultural dimension and communicative dimension so as to produce a target text with a higher degree of holistic adaptation and selection.
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Proceedings
2017 International Conference on Management, Education and Social Science (ICMESS 2017)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2017
ISBN
978-94-6252-348-7
ISSN
2352-5398
DOI
https://doi.org/10.2991/icmess-17.2017.66How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Yuhong Huang
AU  - Yiying Chen
PY  - 2017/06
DA  - 2017/06
TI  - Translation Strategies for Chinese Higher Education Institutes' Website Publicity
BT  - 2017 International Conference on Management, Education and Social Science (ICMESS 2017)
PB  - Atlantis Press
SP  - 280
EP  - 283
SN  - 2352-5398
UR  - https://doi.org/10.2991/icmess-17.2017.66
DO  - https://doi.org/10.2991/icmess-17.2017.66
ID  - Huang2017/06
ER  -