Research on the High Quality Development Path of Chongqing's Agricultural Economy

DOI

10.2991/icmesd-19.2019.37How to use a DOI?

Keywords

High-quality development, Chongqing, Agricultural products, Branding.

Abstract

Accelerating the construction of agricultural products brand is an important aspect to promote the high-quality development of Chongqing's agricultural economy. Chongqing's brand building of agricultural products has a good foundation, such as the formation of a number of very famous agricultural products brand, but also faces a series of challenges, such as the small scale of most brand agricultural products, inefficient use of technology and so forth. It is suggested that brand awareness should be enhanced, and brand innovation strategy should be implemented, Besides, in order to create a well-known brand, enterprises have to take brand publicity and market promotion into consideration, which demonstrated that the more the brand get exposed to the public, the more popular it will become. Therefore, it is highly recommended that the brand popularity should be strengthened and brand awareness and influence be enhanced through the appropriate and effective modern marketing strategy. By emphasizing on devoting to building the brand awareness, sustained stable growth of sales will spontaneously arise and high-quality development of agricultural economy is thus expected not hard to achieve.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Li-Zhen Guo
PY  - 2019/07
DA  - 2019/07
TI  - Research on the High Quality Development Path of Chongqing's Agricultural Economy
BT  - Proceedings of the 5th Annual International Conference on Management, Economics and Social Development (ICMESD 2019)
PB  - Atlantis Press
SP  - 248
EP  - 253
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmesd-19.2019.37
DO  - 10.2991/icmesd-19.2019.37
ID  - Guo2019/07
ER  -