Cultivation of Practical Competence of Students in Dispute Advertising Design

DOI

10.2991/icmesd-18.2018.42How to use a DOI?

Keywords

Integration, Engineering integration, Projects, Practical capacity.

Abstract

The practical teaching of advertisement major provides a good platform. Higher vocational graduates 'knowledge level ability is not high, comprehensive ability and competition consciousness are weak, there is no reasonable business consciousness, resulting in design work not in line with the actual market demand, and the actual derailed. This article mainly expatiates how to solve the practical problem of high vocational advertising design students, and carries on the comprehensive reform to the actual teaching work of high vocational college, takes the form of combining the advertisement design major and the engineering study, and raises the teacher level to direct the concrete teaching and other measures, in order to improve the student's creative thinking ability, train the student's practical ability and the advertisement comprehensive quality.(c) Promote comprehensive development of students in order to better adapt them to future social development needs.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Jun Ma
AU  - De-Yu Chen
PY  - 2018/05
DA  - 2018/05
TI  - Cultivation of Practical Competence of Students in Dispute Advertising Design
BT  - Proceedings of the 4th Annual International Conference on Management, Economics and Social Development (ICMESD 2018)
PB  - Atlantis Press
SP  - 249
EP  - 252
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmesd-18.2018.42
DO  - 10.2991/icmesd-18.2018.42
ID  - Ma2018/05
ER  -