Young Adult Muslim Consumer Intention to Purchase Halal Cosmetics: Application of the Theory of Planned Behavior

DOI

10.2991/icmesd-17.2017.102How to use a DOI?

Keywords

Consumer behavior, Halal cosmetics, Attitude, Intention, Theory of planned behavior.

Abstract

This study strives to examine the impact of subjective norms, perceived behavioral control and attitude on customer intention to purchase halal cosmetics among young adult Muslim consumers. Data was collected via an online survey from 165 young Muslim consumers. The results demonstrate that attitude, subjective norms, and perceived behavioral control are significant in influencing young adult Muslim customer intention to purchase halal cosmetics. The study shows that subjective norm has the highest parameter coefficient value compared to the other two antecedents of intention which indicates that the intention to buy halal cosmetics is largely influenced by the opinions of the consumers significant others, such as friends and relatives.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nurhadiati Endah
AU  - Sri Daryanti
AU  - Sri Rahayu Hijrah Hati
PY  - 2017/05
DA  - 2017/05
TI  - Young Adult Muslim Consumer Intention to Purchase Halal Cosmetics: Application of the Theory of Planned Behavior
BT  - Proceedings of the 3rd Annual International Conference on Management, Economics and Social Development (ICMESD 17)
PB  - Atlantis Press
SP  - 569
EP  - 573
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmesd-17.2017.102
DO  - 10.2991/icmesd-17.2017.102
ID  - Endah2017/05
ER  -