Research on E-Commerce Strategy of Yichang Agricultural Produce under the Background of "Popular Entrepreneurship and Innovation"

DOI

10.2991/icmesd-17.2017.25How to use a DOI?

Keywords

Yichang agricultural produce, E-Business, Popular Entrepreneurship and Innovation.

Abstract

Along with the warm wave blowing of "Popular Entrepreneurship and Innovation", more and more agricultural producers and operators are attempting to start their own businesses relying on e-Commerce, while factors such as talents, logistics and scale are still restricting the sustainable development of e-Commerce for agricultural produce. Based on the current situation of e-Commerce for agricultural produce, this Paper analyzes the plights and difficulties in the development of e-Commerce for agricultural produce in Yichang, and makes suggestions such as establishing brand, improving quality and cultivating qualified personnel, hoping to promote the healthy and rapid development of e-Commerce for agricultural produce in Yichang.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Yun-Duan Chen
PY  - 2017/05
DA  - 2017/05
TI  - Research on E-Commerce Strategy of Yichang Agricultural Produce under the Background of "Popular Entrepreneurship and Innovation"
BT  - Proceedings of the 3rd Annual International Conference on Management, Economics and Social Development (ICMESD 17)
PB  - Atlantis Press
SP  - 143
EP  - 147
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmesd-17.2017.25
DO  - 10.2991/icmesd-17.2017.25
ID  - Chen2017/05
ER  -