Proceedings of the First International Conference on Materials Engineering and Management - Management Section (ICMEMm 2018)

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Green Marketing in Small Businesses

Authors
Abdul Samad A., Syahnur Said, Mapparenta, Serlin Serang, Muliyadi Hamid
Corresponding Author
Abdul Samad A.
Available Online March 2019.
DOI
10.2991/icmemm-18.2019.37How to use a DOI?
Keywords
Green Marketing, Small Firm
Abstract

The level of competition of the companies, including small businesses, changes with the changing paradigm of consumers who are increasingly concerned to environmental sustainability, therefore many investigators focus to examine the benefits of an environmentally friendly marketing. We explore green marketing activities in managing their companies. In this study, we found that that the green marketing is being carried out by small businesses

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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<Previous Article In Volume
Volume Title
Proceedings of the First International Conference on Materials Engineering and Management - Management Section (ICMEMm 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
March 2019
ISBN
10.2991/icmemm-18.2019.37
ISSN
2352-5428
DOI
10.2991/icmemm-18.2019.37How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Abdul Samad A.
AU  - Syahnur Said
AU  - Mapparenta
AU  - Serlin Serang
AU  - Muliyadi Hamid
PY  - 2019/03
DA  - 2019/03
TI  - Green Marketing in Small Businesses
BT  - Proceedings of the First International Conference on Materials Engineering and Management - Management Section (ICMEMm 2018)
PB  - Atlantis Press
SP  - 176
EP  - 179
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmemm-18.2019.37
DO  - 10.2991/icmemm-18.2019.37
ID  - SamadA.2019/03
ER  -