Proceedings of the 2020 International Conference on Management, Economy and Law (ICMEL 2020)

Analysis of 5W Model of Pechoin Brand Communication in the New Media Era

Taking the Products of Pechoin as an Example

Authors
Lu Wang, Ting Zhang
Corresponding Author
Lu Wang
Available Online 13 November 2020.
DOI
10.2991/aebmr.k.201111.058How to use a DOI?
Keywords
new media, Pechoin, brand communication
Abstract

The paper comprehensively analyzes the brand communication of Pechoin through Laswell’s 5W (who, says what, in which channel, to whom, with what effect) model, trying to show a detailed picture of the communication in the context of new media. It aims to provide the basis of factor analysis for the brand communication, so as to obtain better communication effect.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2020 International Conference on Management, Economy and Law (ICMEL 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
13 November 2020
ISBN
978-94-6239-273-1
ISSN
2352-5428
DOI
10.2991/aebmr.k.201111.058How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Lu Wang
AU  - Ting Zhang
PY  - 2020
DA  - 2020/11/13
TI  - Analysis of 5W Model of Pechoin Brand Communication in the New Media Era
BT  - Proceedings of the 2020 International Conference on Management, Economy and Law (ICMEL 2020)
PB  - Atlantis Press
SP  - 344
EP  - 348
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201111.058
DO  - 10.2991/aebmr.k.201111.058
ID  - Wang2020
ER  -