Analysis of 5W Model of Pechoin Brand Communication in the New Media Era
Taking the Products of Pechoin as an Example
Authors
Lu Wang, Ting Zhang
Corresponding Author
Lu Wang
Available Online 13 November 2020.
- DOI
- 10.2991/aebmr.k.201111.058How to use a DOI?
- Keywords
- new media, Pechoin, brand communication
- Abstract
The paper comprehensively analyzes the brand communication of Pechoin through Laswell’s 5W (who, says what, in which channel, to whom, with what effect) model, trying to show a detailed picture of the communication in the context of new media. It aims to provide the basis of factor analysis for the brand communication, so as to obtain better communication effect.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Lu Wang AU - Ting Zhang PY - 2020 DA - 2020/11/13 TI - Analysis of 5W Model of Pechoin Brand Communication in the New Media Era BT - Proceedings of the 2020 International Conference on Management, Economy and Law (ICMEL 2020) PB - Atlantis Press SP - 344 EP - 348 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.201111.058 DO - 10.2991/aebmr.k.201111.058 ID - Wang2020 ER -