The Influence of Film and Television IP on Tourism Destination Image Perceived by Tourists

Taking the Shooting Location of “The Untamed” Duyun, Guizhou as an Example

DOI

10.2991/aebmr.k.201111.027How to use a DOI?

Keywords

film and television IP, image of tourism destination, tourist perception, “The Untamed”

Abstract

As the mode of “film and television + tourism” continues to heat up, the shooting locations of film and television have become hot travel destinations and internet-famous sites. From the perspective of tourists, this paper selects the popular film and television IP “The Untamed (陈情令)” as the research object, constructs the theoretical analysis framework of film and television IP, cognitive image, emotional image and overall image, and takes the fan tourists who have visited Duyun, Guizhou as the survey samples. It uses exploratory factor analysis, difference analysis and path analysis to conduct empirical research on the impact of film and television IP on tourists’ perceived tourism destination image. The aim of this paper is to provide reference for film and television marketing of tourism destinations so as to better tourist experience, improve tourist satisfaction and revisiting rate and promote the sustainable development of hot film and television tourism destinations.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qian Yang
PY  - 2020
DA  - 2020/11/13
TI  - The Influence of Film and Television IP on Tourism Destination Image Perceived by Tourists
BT  - Proceedings of the 2020 International Conference on Management, Economy and Law (ICMEL 2020)
PB  - Atlantis Press
SP  - 142
EP  - 151
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201111.027
DO  - 10.2991/aebmr.k.201111.027
ID  - Yang2020
ER  -