Promotion of the Marketization of Cultural Content in Accordance With Local Conditions

Taking the Status Quo Investigation and Countermeasure Suggestions of Shanghai Cultural Industry Development as an Example

DOI

10.2991/aebmr.k.201111.044How to use a DOI?

Keywords

cultural industry, Shanghai, SWOT (strengths, weaknesses, opportunities and threats) model, status quo investigation, countermeasures and suggestions

Abstract

This article first summarizes the two classic models of market-led and government-led management of cultural industries, and distinguishes the different situations of cultural industries in different cities in China. Secondly, this article uses the SWOT (strengths, weaknesses, opportunities and threats) Analysis Model to analyze the advantages, disadvantages, opportunities and challenges of the development of Shanghai’s cultural industry based on the current situation investigation and countermeasures of the development of Shanghai’s cultural industry. Finally, this article proposes countermeasures and suggestions for the development of Shanghai’s cultural industry in three aspects: clearing positioning, strengthening supervision, and promoting marketization.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Peiyan Hua
PY  - 2020
DA  - 2020/11/13
TI  - Promotion of the Marketization of Cultural Content in Accordance With Local Conditions
BT  - Proceedings of the 2020 International Conference on Management, Economy and Law (ICMEL 2020)
PB  - Atlantis Press
SP  - 266
EP  - 272
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201111.044
DO  - 10.2991/aebmr.k.201111.044
ID  - Hua2020
ER  -