Proceedings of the 2022 3rd International Conference on Modern Education and Information Management (ICMEIM 2022)

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Measuring the Effect of Smart Tourism Technology on Travelers’ Perceived Value, Use Intention, and Overall Tourism Destination Satisfaction

Authors
Ziyi Wang1, *, Zixiao Lin2
1School of Tourism, Kunming University, Kunming, China
2School of Business Administration, Jimei University, Xiamen, Fujian, China
*Corresponding author. Email: ziyiwang@kmu.edu.cn
Corresponding Author
Ziyi Wang
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-044-2_106How to use a DOI?
Keywords
Smart tourism technology; Travelers’ perceived value; Travelers’ use intention; Overall tourism destination satisfaction
Abstract

During the developments of smart cities’ technologies and “5G+” technology, various smart tourism technologies were intensively developing and upgrading. But before a trip, what factors could affect travelers’ use intention and travelers’ perceived value placed on smart tourism technology? What factors could influence a traveler’s feelings of overall tourism destination satisfaction? Little literature focuses on this interesting and value question and inquiry regarding motivation. Therefore, this research was constructed. A quantitative analysis was carried out using a questionnaire. The Yunnan mobile tour application was chosen as the research case. After analyzing the research data, relative advantage, compatibility, and observability could all positively affect travelers’ use intentions of smart tourism technology. Observability and travelers’ use intention could both positively affect travelers’ perceived value of smart tourism technology. Travelers’ use intention and travelers’ perceived value could both positively affect overall tourism destination satisfaction with smart tourism technology. The research results and conclusions provided some insights for authors who are interested in this theme, and also provided some suggestions for the providers of smart tourism technology.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 3rd International Conference on Modern Education and Information Management (ICMEIM 2022)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
27 December 2022
ISBN
978-94-6463-044-2
ISSN
2667-128X
DOI
10.2991/978-94-6463-044-2_106How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ziyi Wang
AU  - Zixiao Lin
PY  - 2022
DA  - 2022/12/27
TI  - Measuring the Effect of Smart Tourism Technology on Travelers’ Perceived Value, Use Intention, and Overall Tourism Destination Satisfaction
BT  - Proceedings of the 2022 3rd International Conference on Modern Education and Information Management (ICMEIM 2022)
PB  - Atlantis Press
SP  - 848
EP  - 856
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-044-2_106
DO  - 10.2991/978-94-6463-044-2_106
ID  - Wang2022
ER  -