Proceedings of the International Conference on Law and Digitalization (ICLD 2022)

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Digital Era and Franchising Challenges in Malaysia: A Review

Authors
Wong Hua Siong1, *, Azwina Wati Abdull Manaf1, Norazuan Amiruddin1
1Faculty of Law, Multimedia University, Melaka, Malaysia
*Corresponding author. Email: wonghuasiong@yahoo.com
Corresponding Author
Wong Hua Siong
Available Online 22 December 2022.
DOI
10.2991/978-2-494069-59-6_8How to use a DOI?
Keywords
Business; Digital; Franchise; Malaysia
Abstract

The World in moving to digital era and most of the industries and sectors are much rely on the e-tools to develop their business. Digital franchising is getting attention by franchisors and franchisees especially during the Covid-19 pandemic era. To use the available e-tools in franchise business, franchisors need to enforce rules on the mechanism the franchisees use these tools so that both parties can cooperate to transfer into the digital space area. The paper is aims to discuss the digital environment in the modern global and competitive economy and its influence on franchising changes. The paper discuss the various challenges of using internet business, information assurance and related ideas in franchising business in digital era. This study applies qualitative in nature. Being so, research methodologies of library research and critical analysis have been used in analysing relevant materials, data and information. Changing the traditional franchise business to digital franchise business would need to take note few issues, including revising the contents of the franchising agreements to reflect these business procedure developments.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Law and Digitalization (ICLD 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
22 December 2022
ISBN
10.2991/978-2-494069-59-6_8
ISSN
2352-5398
DOI
10.2991/978-2-494069-59-6_8How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Wong Hua Siong
AU  - Azwina Wati Abdull Manaf
AU  - Norazuan Amiruddin
PY  - 2022
DA  - 2022/12/22
TI  - Digital Era and Franchising Challenges in Malaysia: A Review
BT  - Proceedings of the International Conference on Law and Digitalization (ICLD 2022)
PB  - Atlantis Press
SP  - 83
EP  - 90
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-59-6_8
DO  - 10.2991/978-2-494069-59-6_8
ID  - Siong2022
ER  -