Proceedings of the 2023 5th International Conference on Literature, Art and Human Development (ICLAHD 2023)

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A Study of Bronze Animal Motif Cultural and Creative Products in the New Media Era

Authors
Sunyiqin Zhao1, *, Yixiao Qin2
1School of arts and media, Xianda College of Economics and Humanities, Shanghai International Studies University, Shanghai, China, 202162
2Shanghai Haidun Security Technology Training Center, Shanghai, China, 200031
*Corresponding author. Email: zhaosunyiqin@outlook.com
Corresponding Author
Sunyiqin Zhao
Available Online 31 December 2023.
DOI
10.2991/978-2-38476-170-8_62How to use a DOI?
Keywords
Bronze; Animal motifs; Cultural and creative products; New media; Cultural communication; Chinese traditional culture
Abstract

Bronze has a pivotal role in traditional Chinese culture. One of the things that made bronze culture important to traditional Chinese culture is its motifs. The most representative animal motifs reflect the aesthetic orientation of the society at that time and have a high artistic value. In the age of new media, the use of advanced digital technology has enriched the form of bronze animal motifs, accelerated the spread of traditional Chinese culture and made it more presentable on the global stage. The present study examines the artistic characteristics and cultural connotations of bronze animal motifs in the new media era and their current status, analyses the impact of the new media era on bronze animal motifs and proposes suggestions for their development.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 5th International Conference on Literature, Art and Human Development (ICLAHD 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 December 2023
ISBN
978-2-38476-170-8
ISSN
2352-5398
DOI
10.2991/978-2-38476-170-8_62How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Sunyiqin Zhao
AU  - Yixiao Qin
PY  - 2023
DA  - 2023/12/31
TI  - A Study of Bronze Animal Motif Cultural and Creative Products in the New Media Era
BT  - Proceedings of the  2023 5th International Conference on Literature, Art and Human Development (ICLAHD 2023)
PB  - Atlantis Press
SP  - 556
EP  - 567
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-170-8_62
DO  - 10.2991/978-2-38476-170-8_62
ID  - Zhao2023
ER  -