On Multimodal Narrative and Dissemination Strategies of Guangdong Red Tourism Culture for External Publicity

--A Case Study of Guangzhou Sun Yat-sen Memorial Hall

DOI

10.2991/978-2-38476-170-8_126How to use a DOI?

Keywords

red culture; multi-modal narrative; external publicity

Abstract

Red tourism culture in Guangdong was the red cultural heritage in the period of revolution in Guangdong, which has important historical and cultural value. However, the publicity effects of the red tourism culture in Guangdong do not achieve the expected effects. This study adopts the problem analysis method and case analysis method. Taking Guangzhou Sun Yat-sen Memorial Hall as an example, this article attempts to put forward multi-modal narrative and communication strategies for external publicity, to promote the publicity and communication of Guangdong red tourism culture to the outside world, tell the Guangdong red story well and improve the international community’s cognition and acceptance of Guangdong red tourism culture.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Lihua Qing
AU  - Hua Qu
PY  - 2023
DA  - 2023/12/31
TI  - On Multimodal Narrative and Dissemination Strategies of Guangdong Red Tourism Culture for External Publicity
BT  - Proceedings of the  2023 5th International Conference on Literature, Art and Human Development (ICLAHD 2023)
PB  - Atlantis Press
SP  - 1120
EP  - 1127
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-170-8_126
DO  - 10.2991/978-2-38476-170-8_126
ID  - Qing2023
ER  -