Research on Packaging Design of Codonopsis Ginseng in Weining, Guizhou Based on Regional Culture Perspective

DOI

10.2991/978-2-38476-170-8_113How to use a DOI?

Keywords

regional culture; Guizhou Weining Codonopsis; packaging design; design strategy

Abstract

From the perspective of regional culture, this paper discusses the extraction and application methods of regional cultural elements in the packaging design of Guizhou Weining Codonopsis. It analyzes the significance of regional culture in product packaging and summarizes the regional culture of Guizhou. It further analyzes the shortcomings of the existing packaging design of Weining Codonopsis, and after market analysis and user survey, summarizes the design strategy and completes the design practice.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Wu Ziqing
AU  - Yan Fangke
PY  - 2023
DA  - 2023/12/31
TI  - Research on Packaging Design of Codonopsis Ginseng in Weining, Guizhou Based on Regional Culture Perspective
BT  - Proceedings of the  2023 5th International Conference on Literature, Art and Human Development (ICLAHD 2023)
PB  - Atlantis Press
SP  - 1013
EP  - 1018
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-170-8_113
DO  - 10.2991/978-2-38476-170-8_113
ID  - Ziqing2023
ER  -