Proceedings of the 2023 5th International Conference on Literature, Art and Human Development (ICLAHD 2023)

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Analysis on the Commercialization of Pop Art

Authors
Chuqing Yang1, *
1The Communication University of China, Beijing, 100000, China
*Corresponding author. Email: 1303602406@qq.com
Corresponding Author
Chuqing Yang
Available Online 31 December 2023.
DOI
10.2991/978-2-38476-170-8_81How to use a DOI?
Keywords
Pop Art; Consumerism; Commercialization; Popular Culture
Abstract

Pop art in the field of contemporary art has become a remarkable art movement with its distinct visual style and unique creative concept. From the late 1950s to the early 1960s, pop art was quickly integrated into popular culture. It reversed the aesthetic concept of traditional art and triggered extensive discussions and reflection. Over time, pop art was incorporated into the cycle of a consumerist society. Starting from the origin, background, and representative figures of pop art, this paper deeply explores the commercialization process of pop art, analyzes the connections and differences between pop art products and pop art, and explains the cause of this phenomenon as well as its cultural influence. It can be concluded that commercialized pop art carries the trend of mass culture and mass consumption, and it is constantly exploring on the road of breaking the tradition. Despite the label of "low art", pop art is still popular in society with its unique style and success, conforming to the trend of the times.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 5th International Conference on Literature, Art and Human Development (ICLAHD 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 December 2023
ISBN
10.2991/978-2-38476-170-8_81
ISSN
2352-5398
DOI
10.2991/978-2-38476-170-8_81How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Chuqing Yang
PY  - 2023
DA  - 2023/12/31
TI  - Analysis on the Commercialization of Pop Art
BT  - Proceedings of the  2023 5th International Conference on Literature, Art and Human Development (ICLAHD 2023)
PB  - Atlantis Press
SP  - 725
EP  - 730
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-170-8_81
DO  - 10.2991/978-2-38476-170-8_81
ID  - Yang2023
ER  -