Proceedings of the 2023 5th International Conference on Literature, Art and Human Development (ICLAHD 2023)

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Cultivating Connection: A multimodal discourse analysis of exploring the intersection of agricultural themes and idol-making in Become a Farmer

Authors
Junyi Qian1, *
1College of Arts and Media, Tongji University, Shanghai, China
*Corresponding author. Email: raffaeloqian@163.com
Corresponding Author
Junyi Qian
Available Online 31 December 2023.
DOI
10.2991/978-2-38476-170-8_99How to use a DOI?
Keywords
variety shows; multimodal discourse analysis; Chinese farming culture; emotion connection; idol industry; fans
Abstract

This article delves into the complex dynamics of the online variety show Become a Farmer, which departs from conventional norms by blending themes of agricultural reality and celebrity culture. Employing an extensive multimodal discourse analysis, it explores the intricate interplay between the show's diverse topics, the idolization industry, and the reshaping of guest identities. The show's achievement lies in its capacity to challenge stereotypes, providing audiences with a profound comprehension of traditional farming culture while evoking emotional connections through the reinterpretation of rural time and space. Additionally, this paper investigates the evolving fan-program relationship, where fans shift from passive consumers to active prosumers, actively participating in the show's storytelling and extending their influence beyond its airing. This analysis reveals the transformative potential of variety shows, as the idol industry, through the redefined idol-fan relationship in the digital age, subtly infiltrates niche genres of variety shows.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 5th International Conference on Literature, Art and Human Development (ICLAHD 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 December 2023
ISBN
10.2991/978-2-38476-170-8_99
ISSN
2352-5398
DOI
10.2991/978-2-38476-170-8_99How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Junyi Qian
PY  - 2023
DA  - 2023/12/31
TI  - Cultivating Connection: A multimodal discourse analysis of exploring the intersection of agricultural themes and idol-making in Become a Farmer
BT  - Proceedings of the  2023 5th International Conference on Literature, Art and Human Development (ICLAHD 2023)
PB  - Atlantis Press
SP  - 886
EP  - 899
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-170-8_99
DO  - 10.2991/978-2-38476-170-8_99
ID  - Qian2023
ER  -