An analysis of Disney’s Cross-Cultural Communication

Taking Mulan Live-Action Film and Disney Theme Park in Hong Kong and Shanghai as Examples

DOI

10.2991/assehr.k.210609.003How to use a DOI?

Keywords

cross-cultural communication, Disney film, theme park, communication content, communication effect, communication strategy

Abstract

In the globalized and Internet era, the outstanding performance of entertainment giant Disney in the global market cannot be separated from its successful concept of cross-cultural communication. China has gradually become the largest overseas market for Disney. Based on cross-cultural communication theory, this paper takes Mulan live-action film and Disney theme park in Hong Kong and Shanghai as examples to analyze the cross-cultural communication content, communication effect and communication strategy of Disney film and theme park. Finally, the study will find reasons for the failure of cross-culture communication of Mulan, the success of cross-culture communication of Shanghai Disneyland and further reflect on the cross-cultural communication and industry of Chinese film and television.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jiarong zhang
PY  - 2021
DA  - 2021/06/10
TI  - An analysis of Disney’s Cross-Cultural Communication
BT  - Proceedings of the 2nd International Conference on Language, Art and Cultural Exchange (ICLACE 2021)
PB  - Atlantis Press
SP  - 12
EP  - 15
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210609.003
DO  - 10.2991/assehr.k.210609.003
ID  - zhang2021
ER  -