Analysis of Business Development Strategy with Fuzzy SWOT Method (Case Study in the Potato Chips SMES Cluster)
- DOI
- 10.2991/aer.k.211221.001How to use a DOI?
- Keywords
- Cluster; Potato Chips; Quality; Strategy; Supply Chain
- Abstract
Potato chips small and medium enterprises (SMEs) in Batu City were formed into 2 clusters (micro and small scale) based on production capacity, sales turnover, number of labor, and length of production operation. SMEs “Agronas Gizi Food” and “Gajah” are representatives from these clusters which have good performance. The level of competition for the potato chips SMEs is increasing, thus encouraging the owners to develop strategies for expanding the market. The problems faced by the potato chips SMEs include the unstable supply of raw materials and the inconsistent quality of potato chips. The purpose of this study was to analyze alternative business development strategies in the potato chips SMEs cluster based on supply chain institutions and product quality using the Fuzzy SWOT method. The variables were measured based on supply chain institutions (i.e. farmers to distributors) and the quality of the production (i.e. color, size, crispness, and consistency of shape) with two potato chips SMEs as respondents. The results showed that the alternative strategy for supply chain institutional development in the potato chips SMEs cluster, in particularly is increasing the cooperative model partnership in the supply of raw materials. The alternative strategy to improve product process quality is standardization in the production process and product quality based on SNI.
- Copyright
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Ainun Lady AU - Siti Asmaul Mustaniroh AU - Retno Astuti PY - 2021 DA - 2021/12/23 TI - Analysis of Business Development Strategy with Fuzzy SWOT Method (Case Study in the Potato Chips SMES Cluster) BT - Proceedings of the International Conference on Innovation and Technology (ICIT 2021) PB - Atlantis Press SP - 1 EP - 8 SN - 2352-5401 UR - https://doi.org/10.2991/aer.k.211221.001 DO - 10.2991/aer.k.211221.001 ID - Lady2021 ER -