Recreation, relaxation or something else? Exploring the motives for visiting the wellness hotels in Serbia

DOI

10.2991/icistis-19.2019.7How to use a DOI?

Keywords

motivation factors, wellness hotels, Serbia

Abstract

Nowadays, the various forms of health tourism are gaining popularity in the world tourism. In the last decade, health tourism is featuring a growing development primarily in the area of wellness tourism. Wellness services are today a very important criterion for guests when deciding which hotel to choose. For this reason it is necessary to pay great attention to planning and design of this part of the hotel product but also to explore the motives for visiting wellness hotels in order to adjust the hotel offer to the most dominant consumers. In order to follow the trends, wellness hotels should specialize in providing health information and a wide range of recreation and relaxation programs. Therefore, in order to keep up with good quality, hotel managers should examine the expectations, motives of the visit and the needs of their customers. Based on this, the main objectives of this research are to examine the characteristics of the motivational behavior of the tourists visiting the wellness hotels, explore the role of need for recreation in visiting wellness hotels. In addition, the study explores the relationship between the socio-demographic characteristics of respondents and their motivational behavior in relation to the wellness facilities in Serbian hotels.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ivana Blešić
AU  - Sanja Kovačić
AU  - Yulia Syromiatnikova
AU  - Irina Freinkina
PY  - 2019/11
DA  - 2019/11
TI  - Recreation, relaxation or something else? Exploring the motives for visiting the wellness hotels in Serbia
BT  - Proceedings of the 4th International Conference on Innovations in Sports, Tourism and Instructional Science (ICISTIS 2019)
PB  - Atlantis Press
SP  - 23
EP  - 27
SN  - 2468-5739
UR  - https://doi.org/10.2991/icistis-19.2019.7
DO  - 10.2991/icistis-19.2019.7
ID  - Blešić2019/11
ER  -