Welcome to the Proceedings of the 2nd International Conference on Innovation in Information Technology and Business (ICIITB 2024). The aim of this proceedings is to present cutting-edge approaches, achievements and research directions of artificial intelligence (AI) models and algorithms applications in business and data science. Data science and AI are indispensable tools in the modern business environment. They provide actionable insights, enhance efficiency, personalize customer interactions and offer a strategic edge over competitors.
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