Travel Risk Perception and Travel Intention of Muslim Travelers: The Moderating Role of Islamic Motivation During Covid-19

DOI

10.2991/978-94-6463-176-0_20How to use a DOI?

Keywords

Covid-19; Islamic Motivation; Travel Intention; Travel Risk Preception

Abstract

The main objective in this study is to know the influence of travel risk relationship perception about Travel Intentions during the covid-19 pandemic, the influence of Islamic Motivational relationships on Travel Intentions during the covid-19 pandemic, and the absence of interference from Islamic Motivations that intend the relationship between travel risk Travel Intentions during the covid-19 pandemic. This study uses a quantitative approach, and data collection is conducted using questionnaires with a non-probability sampling method, namely convenience sampling. This study involved 147 samples with the characteristics of Muslim samples and living outside the Province of West Java. This study adopted a quantitative approach with PLS-SEM. Hypothetical test results show Travel Risk Perception negatively affects Travel Intention. Then on the variable Islamic Motivation has a positive influence on Travel Intention. Results, moderation variable testing, showed no significant influence on Travel Intention. By knowing the factors that influence the Travel Intention of Indonesian people to visit destinations in West Java, it can be used as a basis for the government and halal industry players in determining marketing strategies to know the needs of Muslim consumers in terms of halal tourism. This study included the Islamic Motivation variable as a moderation variable between the influence of Travel Risk Perception on Travel Intention. Research on the influence of Travel Risk Perception, Islamic Motivation to know Travel Intention to West Java area of Indonesia has not been researched before, especially during covid-19.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Fitranty Adirestuty
AU  - Rizky Maidan Ilmy
AU  - Firmansyah
PY  - 2023
DA  - 2023/06/19
TI  - Travel Risk Perception and Travel Intention of Muslim Travelers: The Moderating Role of Islamic Motivation During Covid-19
BT  - Proceedings of the 4th International Conference on Islamic Economics, Business, Philanthropy, and PhD Colloqium (ICIEBP 2022)
PB  - Atlantis Press
SP  - 300
EP  - 315
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-176-0_20
DO  - 10.2991/978-94-6463-176-0_20
ID  - Adirestuty2023
ER  -