Proceedings of the 2nd International Conference on Intelligent Design and Innovative Technology (ICIDIT 2023)

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Exploring the Application and Influence of Artificial Intelligence AIGC Technology on Logo Design

Authors
Yiyi Zhao1, *
1Shijiazhuang University of Applied Technology, Shijiazhuang, China
*Corresponding author. Email: 2013010678@sjzpt.edu.cn
Corresponding Author
Yiyi Zhao
Available Online 10 October 2023.
DOI
10.2991/978-94-6463-266-8_49How to use a DOI?
Keywords
component; artificial intelligence; AIGC technology; deep learning; creativity; automatic generation
Abstract

The purpose of this study is to explore the impact of AIGC (Artificial Intelligence in Graphic Design) technology on logo design, focusing on its role in enhancing creativity and efficiency. By using AIGC technology, designers can get automated logo design solutions and generate diverse creative designs through machine learning and deep learning algorithms. This study uses empirical research methods, combined with quantitative and qualitative data, through the AIGC technology to generate logo design and manual design comparison, to assess the effectiveness of AIGC technology in improving the creativity and efficiency of logo design. At the same time, the user’s perception and feedback, as well as the practical application of AIGC technology in the design process are also considered. The results of the study will contribute to a deeper understanding of the potential and limitations of AIGC technology in logo design, and provide practical advice and guidance for professionals in the field of design. This study is of great significance to promote the application of AIGC technology in the field of graphic design and explore the way of design innovation.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Intelligent Design and Innovative Technology (ICIDIT 2023)
Series
Atlantis Highlights in Intelligent Systems
Publication Date
10 October 2023
ISBN
10.2991/978-94-6463-266-8_49
ISSN
2589-4919
DOI
10.2991/978-94-6463-266-8_49How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yiyi Zhao
PY  - 2023
DA  - 2023/10/10
TI  - Exploring the Application and Influence of Artificial Intelligence AIGC Technology on Logo Design
BT  - Proceedings of the 2nd International Conference on Intelligent Design and Innovative Technology (ICIDIT 2023)
PB  - Atlantis Press
SP  - 451
EP  - 459
SN  - 2589-4919
UR  - https://doi.org/10.2991/978-94-6463-266-8_49
DO  - 10.2991/978-94-6463-266-8_49
ID  - Zhao2023
ER  -