Proceedings of the 2nd International Conference on Intelligent Design and Innovative Technology (ICIDIT 2023)

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HSB Color Strategy model Based on Color Cognition and Color Emotion

Authors
Shibo Ji1, Xia Li1, *
1Beijing Key Laboratory of Network System and Network Culture, Beijing University of Posts and Telecommunications, Beijing, China
*Corresponding author. Email: 1031488677@qq.com
Corresponding Author
Xia Li
Available Online 10 October 2023.
DOI
10.2991/978-94-6463-266-8_22How to use a DOI?
Keywords
Color Strategy Model; Color Emotion; Color Cognition; HSB; PAD
Abstract

This paper aims to explore a color strategy model that quantify the parameters of color cognition and emotion using the HSB color model. This model uses scientific methods and technical tools to quantify cognition and emotion, which can be applied to digital ecology scenarios like universal digital terminals. To achieve this, we use machine learning models to study the color cognition law of individual physiological dimensions and the PAD emotional space algorithm to study the color emotion law of psychological dimensions. A decision model with two inputs (cognitive words and affective words) and one output (desired color) is constructed using a holistic generative design approach. This interdisciplinary research integrates principles from art, psychology, and computer science to explore the color strategy model of physiological and psychological dimensions which marks the beginning of theoretical research on interdisciplinary subjects such as Kansei Engineering.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Intelligent Design and Innovative Technology (ICIDIT 2023)
Series
Atlantis Highlights in Intelligent Systems
Publication Date
10 October 2023
ISBN
10.2991/978-94-6463-266-8_22
ISSN
2589-4919
DOI
10.2991/978-94-6463-266-8_22How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Shibo Ji
AU  - Xia Li
PY  - 2023
DA  - 2023/10/10
TI  - HSB Color Strategy model Based on Color Cognition and Color Emotion
BT  - Proceedings of the 2nd International Conference on Intelligent Design and Innovative Technology (ICIDIT 2023)
PB  - Atlantis Press
SP  - 198
EP  - 204
SN  - 2589-4919
UR  - https://doi.org/10.2991/978-94-6463-266-8_22
DO  - 10.2991/978-94-6463-266-8_22
ID  - Ji2023
ER  -