Construction of 3D Visualization Platform for Visual Communication Design Based on Virtual Reality Technology

DOI

10.2991/978-94-6463-266-8_54How to use a DOI?

Keywords

virtual reality technology; visual communication design; 3D visualization; digital modeling; Unity3D

Abstract

In the era of digital intelligence, the media forms of new media emerge one after another, which not only gives visual communication design more artistic expression space, but also promotes the renewal of visual communication design language and design form. Based on the problems existing in the traditional visual communication design mode, such as single architecture and insufficient expressive ability, this paper puts forward a set of three-dimensional visualization platform construction scheme, aiming at promoting the digital and intelligent transformation and upgrading of visual communication design by using the stereoscopic, immersive and interactive characteristics of virtual reality technology. The whole platform is B/S architecture, with interactive interface at the front end and virtual reality engine and Web server at the back end, which is convenient for users to complete visual communication design and display through online operation on the network. Practice has proved that the system will provide a large number of 3D digital models as design materials, and support online design, style change, free preview and other functions. In addition, DIBR technology will be integrated to strengthen the fineness of visual communication design model, further enhance the WYSIWYG ability of visual communication design, and make contributions to the innovative development of visual communication design.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jiaogang Lin
PY  - 2023
DA  - 2023/10/10
TI  - Construction of 3D Visualization Platform for Visual Communication Design Based on Virtual Reality Technology
BT  - Proceedings of the 2nd International Conference on Intelligent Design and Innovative Technology (ICIDIT 2023)
PB  - Atlantis Press
SP  - 492
EP  - 498
SN  - 2589-4919
UR  - https://doi.org/10.2991/978-94-6463-266-8_54
DO  - 10.2991/978-94-6463-266-8_54
ID  - Lin2023
ER  -