Study on Rational Use of Tourism Occasion to Marketing Strategy

DOI

10.2991/icibet-14.2014.39How to use a DOI?

Keywords

Occasion to marketing, Basic Principles, Inherent requirements, Specific ways

Abstract

Occasion to marketing as an effective marketing tool, More and more companies rely on. However, some tourism enterprises in the use of an occasion to marketing strategy, Due to various factors, There are significant limitations and problems, Even into errors. Occasion to marketing is difficult to improve the strategic level, Actual does not work effectively, Even self-destructive image. Reasonable use of occasion to marketing strategy, Must seriously study on occasion to marketing the connotation, Grasp its basic principles, definitude its inherent requirement, Flexible use of various types of occasion to marketing, To be able to achieve good market effect.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Guoxue Sun
PY  - 2014/02
DA  - 2014/02
TI  - Study on Rational Use of Tourism Occasion to Marketing Strategy
BT  - Proceedings of the 2014 International Conference on Information, Business and Education Technology
PB  - Atlantis Press
SP  - 139
EP  - 142
SN  - 1951-6851
UR  - https://doi.org/10.2991/icibet-14.2014.39
DO  - 10.2991/icibet-14.2014.39
ID  - Sun2014/02
ER  -