Scale-free characteristics of the infor-mation and communication industry in-ternational marketing network

DOI

10.2991/icibet.2013.161How to use a DOI?

Abstract

Information and communication indus-tries has become one of the key industries among China's strategic emerging indus-try. We carry on the research by taking the international marketing network of information communication industry as a complex network. We treat different enterprises constituting a marketing net-work as the research object, the individu-al enterprise as the network node, the en-terprise cooperation relationship as edges, and finally construct a network model. That can help new perspective on international marketing strategy more suitable for the development of the information and communication industry from both government and corporate levels.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bo Wang
AU  - Yang Zhou
AU  - Sheng Li
PY  - 2013/03
DA  - 2013/03
TI  - Scale-free characteristics of the infor-mation and communication industry in-ternational marketing network
BT  - Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET 2013)
PB  - Atlantis Press
SP  - 748
EP  - 751
SN  - 1951-6851
UR  - https://doi.org/10.2991/icibet.2013.161
DO  - 10.2991/icibet.2013.161
ID  - Wang2013/03
ER  -