Strategies of the Operating Mechanism Reformation for Private Express Enter-prise

DOI

10.2991/icibet.2013.53How to use a DOI?

Abstract

Based on the theory of brand economics, this paper introduces the conception of the external effect, and analysis the oper-ating mechanism problem between the private express enterprises and their fran-chisees by using economic models. The result shows that: Whether the fran-chisees implement the favorable brand strategies, there will be the brand exter-nality which could give rise to inefficien-cy in the operation of the brand chain. Furthermore, the paper works out the bet-ter business model which is to reform the current model to self-operation model. Finally, the paper tries to propose the reformation ideas and some strategic sug-gestions.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuhua Zhang
AU  - Chen Wei
PY  - 2013/03
DA  - 2013/03
TI  - Strategies of the Operating Mechanism Reformation for Private Express Enter-prise
BT  - Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET 2013)
PB  - Atlantis Press
SP  - 246
EP  - 249
SN  - 1951-6851
UR  - https://doi.org/10.2991/icibet.2013.53
DO  - 10.2991/icibet.2013.53
ID  - Zhang2013/03
ER  -