Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)

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Self construction and Communication Path of Media Image of Village Cadres in Rural Short Videos

-Taking “Tomato Secretary Chen Baochao” as an example

Authors
Ming Jin1, *
1School of Journalism and Communication, Zhengzhou University, Zhengzhou, China
*Corresponding author. Email: 2863847965@qq.com
Corresponding Author
Ming Jin
Available Online 2 September 2024.
DOI
10.2991/978-2-38476-277-4_68How to use a DOI?
Keywords
short videos; Rural cadres; Media image
Abstract

In 2017, the report of the 19th National Congress of the Communist Party of China proposed the strategy of rural revitalization. At the same time, the accessibility, participation, and convenience of short videos have made the public aware that new media can play an important role in bridging the “last mile” of rural revitalization strategies. More and more people are joining in the creation of rural short videos, including village cadres stationed at the grassroots level. This study takes “Tomato Secretary” Chen Baochao as an example to analyze the visible phenomenon of rural cadres actively using short video platforms to seek their own image, and to play the main role of rural cadres on short video platforms in comprehensively promoting rural revitalization. Not only does it provide reference for rural cadres to break free from the label of “stigmatization” and reshape their media image, but it also helps rural revitalization and promotes the construction of digital countryside and digital China.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
2 September 2024
ISBN
978-2-38476-277-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-277-4_68How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ming Jin
PY  - 2024
DA  - 2024/09/02
TI  - Self construction and Communication Path of Media Image of Village Cadres in Rural Short Videos
BT  - Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)
PB  - Atlantis Press
SP  - 622
EP  - 630
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-277-4_68
DO  - 10.2991/978-2-38476-277-4_68
ID  - Jin2024
ER  -