The Discovery of Individuality in the Process of Personalization Recommendation

DOI

10.2991/978-2-38476-092-3_107How to use a DOI?

Keywords

media; personalization; network platform

Abstract

With the development of social media platforms and the emergence and popularity of portable and even wearable electronic products, more and more network platforms are concerned about the importance of personalization. Therefore, the focus on personalized recommendations of the network platform has realistic research value. In the process of generating personalized recommendation results, the understanding and definition of the individual gradually entered the researcher’s field of vision. Both of the above studies considered the individual to be unstable, and the concept and characteristics are constantly changing related to the recommendation process. This paper will take the restaurant recommendation part of China’s travel recommendation software ‘Dianping’ as an example of the related apps and generate and cultivate new accounts to form stereotyped user portraits in order to explore the concept of the individual in the process of generating personalized recommendation results. Therefore, in the process of personalized recommendation, the meaning of the individual and the relationship with the group need to be viewed dialectically, and the specific problems are analyzed in detail.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yuzi Han
PY  - 2023
DA  - 2023/09/09
TI  - The Discovery of Individuality in the Process of Personalization Recommendation
BT  - Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)
PB  - Atlantis Press
SP  - 881
EP  - 887
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-092-3_107
DO  - 10.2991/978-2-38476-092-3_107
ID  - Han2023
ER  -