The Construction and Communication of Guangzhou’s City Image: A Study of Fashion Image Communication from the Perspective of Semiotics

DOI

10.2991/978-2-38476-092-3_51How to use a DOI?

Keywords

city image; fashion image communication; semiotic analysis

Abstract

Guangzhou, as an international city in China and also the core area of the Guangdong-Hong Kong-Macao Greater Bay Area, serves as the access for both the domestic and foreign public to know China as well as the Greater Bay Area. This research, based on in-depth analysis of “2020 Top Ten Charming Cases of Fashion Images Communication of Guangzhou”, aims to explore features, symbols and strategies of visual communication in constructing and communicating Guangzhou’s city image. Findings show that the city promotion videos select unique city symbols and convey the cultural connotation of the city, which contributes to the construction and communication of Guangzhou’s city image.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jingwen Wang
PY  - 2023
DA  - 2023/09/09
TI  - The Construction and Communication of Guangzhou’s City Image: A Study of Fashion Image Communication from the Perspective of Semiotics
BT  - Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)
PB  - Atlantis Press
SP  - 378
EP  - 383
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-092-3_51
DO  - 10.2991/978-2-38476-092-3_51
ID  - Wang2023
ER  -