Exploring Engagement in AR Games Through Content, Context, and Presence

DOI

10.2991/assehr.k.220504.439How to use a DOI?

Keywords

New Media; AR Game; Public Engagement; Interactive Experience

Abstract

At the present, video games and network media communication are responding to the emerging sense of competition, temporality, and efficiency in Chinese society. Additionally, they are reflecting the general desire for a sense of identity, free connection, and shared narratives, which are constantly merging and complementing each other to form a highly charged, unifying entertainment device. Simultaneously, the relationship between gaming platforms and gaming users is evolving to create a new order of video game dissemination in network media. More specifically, AR games are the highly contemporary immersive games of the moment due to the explosive growth of their user base, and the ongoing advancement of creative concepts and commercial capital applied to them.

The question of how AR games achieve engagement and communication is rarely addressed; at the same time, player engagement and consumption is also rarely clearly defined. Therefore, we propose that there are two central aspects of AR games’ engagement with social communication: consumer engagement with communication and network media engagement with communication. This thesis applies the play theory of mass communication of consumer engagement and media engagement to investigate AR game consumption.

Considering the above two questions, we use the communication effect, which is the central focus in the field of communication, as the entry to clarify the factors influencing the effect of AR game communication in network media.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - JIngwen CHEN
PY  - 2022
DA  - 2022/06/01
TI  - Exploring Engagement in AR Games Through Content, Context, and Presence
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 2429
EP  - 2432
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.439
DO  - 10.2991/assehr.k.220504.439
ID  - CHEN2022
ER  -