Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)

Body Anxiety of Contemporary Youth

The Popularity of Brandy Melville Style

Authors
Qianqian Hu1, *, , Ruoxi Liu2,
1The Barstow School of Ningbo, Ningbo, 315202, China
2Grace Christian school, Raleigh, 27519, United States

These authors contributed equally.

*Corresponding author. Email: guanghua.ren@gecacademy.cn
Corresponding Author
Qianqian Hu
Available Online 1 June 2022.
DOI
10.2991/assehr.k.220504.449How to use a DOI?
Keywords
young lady; body anxiety; aesthetic culture
Abstract

Popular BM phenomenon refers to the dressing style generating from an Italian brand of ladies dress, Brandy Melville, which shows high requirements to the figures of the ladies wearing the dress of the brand. The popular BM phenomenon has been sought after by young ladies and caused a trend of pursuing and forming slim figures, which has caused concern in the society. By conducting deep interview with 18 young ladies, we find that, influenced by aesthetic orientation of “taking slim body as beauty”, young ladies generally show imbalance in body intention. The popular BM phenomenon was developed on the basis of young ladies’ psychology of losing weight, aggravating their anxiety on figures. The phenomenon results from both external elements, including consumerism, fashion doctrine, mass media, market, and internal elements, including young ladies’ desire for men’s attention, social identity, and so on. We should conduct active interference and guidance on the phenomenon because of its two-sided influence on young ladies.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
1 June 2022
ISBN
978-94-6239-580-0
ISSN
2352-5398
DOI
10.2991/assehr.k.220504.449How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Qianqian Hu
AU  - Ruoxi Liu
PY  - 2022
DA  - 2022/06/01
TI  - Body Anxiety of Contemporary Youth
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 2484
EP  - 2489
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.449
DO  - 10.2991/assehr.k.220504.449
ID  - Hu2022
ER  -