The Research on the Problems and Countermeasures of Establishing Shandong Province’s Red Cultural Economy Development-Taking Weifang as an Example

DOI

10.2991/assehr.k.210519.102How to use a DOI?

Keywords

culture impacts economy, integration development of culture and economic, “red culture +”, Internet cultural aggregation platform

Abstract

The red culture is an advanced culture with Chinese characteristics that was created by the Chinese Communists, the advanced elements and the masses of the people during the revolutionary war. It contains rich revolutionary spirit as well as profound historical and cultural connotations. Thus, carrying out investigation on the inheritance of the red culture as well as the development status of the red cultural industry is significant for taking better actions to protect and carry forward the red culture in the Internet era, which can improve the revolutionary literacy of contemporary college students, and give full play to the function of the red culture in terms of party building, ideological, moral, and economic construction. Besides, it also offers constructive advice on how to integrate the economy and culture of Shandong Province in the new era. The survey of this paper adopts the questionnaire method, field survey method and document research method. Through the investigation of the status quo of red culture propaganda as well as the development status of red culture industry, the innovative brand strategy of “red culture+” is obtained, which puts forward innovative suggestions for the integrated development of Shandong’s red culture and cultural industry. Compared with the existing advice for the development of cultural industry clusters, this paper puts forward a new strategy led by red culture as the core, which is highly innovative. In the meanwhile, this paper discusses the function of red culture in the economy and society from the two aspects of cultural impact on the economy and cultural and economic integration, which is of great importance, strong theory, and more comprehensive thinking dimensions and which is conducive to people who want to get a thorough understanding and positioning of the red culture. This paper has made a strategic layout, which provides reference for subsequent industrial research.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuelin Zhang
PY  - 2021
DA  - 2021/05/20
TI  - The Research on the Problems and Countermeasures of Establishing Shandong Province’s Red Cultural Economy Development-Taking Weifang as an Example
BT  - Proceedings of the 7th International Conference on Humanities and Social Science Research (ICHSSR 2021)
PB  - Atlantis Press
SP  - 509
EP  - 516
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210519.102
DO  - 10.2991/assehr.k.210519.102
ID  - Zhang2021
ER  -