Dunk of China: The Innovation of Chinese Sports Programs in the Context of Media Convergence

DOI

10.2991/assehr.k.210519.196How to use a DOI?

Keywords

Media convergence, sports program, innovation

Abstract

This paper is based on Dunk of China.This paper discusses the innovative forms of sports programs under the background of media convergence. This paper is divided into three parts. The first part discusses the connotation of media convergence and its influence on sports programs. The second part is based on Dunk of China, This part is the focus of this paper. The third part through to Dunk of China, The analysis of it has brought enlightenment to the innovation of sports programs. Through this study, in order to provide a feasible reference for the innovation of sports programs in the context of media convergence

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Guo Yu
PY  - 2021
DA  - 2021/05/20
TI  - Dunk of China: The Innovation of Chinese Sports Programs in the Context of Media Convergence
BT  - Proceedings of the 7th International Conference on Humanities and Social Science Research (ICHSSR 2021)
PB  - Atlantis Press
SP  - 977
EP  - 980
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210519.196
DO  - 10.2991/assehr.k.210519.196
ID  - Yu2021
ER  -