Cultural Discount of Wushu in Cross-Cultural Communication

DOI

10.2991/assehr.k.200428.041How to use a DOI?

Keywords

Wushu, cross-cultural communication, cultural discount

Abstract

Based on literature study and other methods such as interview and logical analysis, a new concept and perspective which named “cultural discount” is used to interpretation the phenomena such as cultural distortion and cultural misreading of Wushu in cross-cultural communication. The cultural discount mainly due to following reasons. There are different cultural codes and aesthetic orientation between communicator and audience; Communication channels lack integration; Focus of content is not highlight etc; The strategies to avoid the cultural discount mainly include word replacement, building word power, integrating communication channels and establishing key content etc.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhang Kun
PY  - 2020
DA  - 2020/05/01
TI  - Cultural Discount of Wushu in Cross-Cultural Communication
BT  - Proceedings of the 6th International Conference on Humanities and Social Science Research (ICHSSR 2020)
PB  - Atlantis Press
SP  - 190
EP  - 192
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200428.041
DO  - 10.2991/assehr.k.200428.041
ID  - Kun2020
ER  -