Proceedings of the 2015 International Conference on Humanities and Social Science Research

On the Background of “One Belt and One Road + Internet”the Dilemma and Strategy of TCM “Culture Output”

Authors
Zheqian Su, Xiaochun Du, Zhanyi He
Corresponding Author
Zheqian Su
Available Online September 2015.
DOI
https://doi.org/10.2991/ichssr-15.2015.23How to use a DOI?
Keywords
One Belt and One Road; Internet +; Traditional Chinese Medicine (TCM); Culture Output
Abstract
With the development of the strategy of “One Belt and One Road/ Beijing Silk Road Initiative”, the Asia-Europe Continental Bridge ushers the economic and cultural exchanges once again; On the background of the concept of “Internet +”, the traditional industry drives to the fast track of development. As the wisdom crystallization of Chinese culture for thousands of years, Traditional Chinese Medicine (TCM), on the background of cultural globalization, leveraging on “One Belt and One Road” and “Internet +”, has become a guarantee to strengthen Chinese cultural soft power. In the process of internationalization of TCM, it is faced with many bottlenecks. This paper focuses on analyzing of the background and problems, and further puts forward the strategies and solutions of “culture output” on TCM.
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Proceedings
2015 International Conference on Humanities and Social Science Research
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
September 2015
ISBN
978-94-6252-115-5
ISSN
2352-5398
DOI
https://doi.org/10.2991/ichssr-15.2015.23How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Zheqian Su
AU  - Xiaochun Du
AU  - Zhanyi He
PY  - 2015/09
DA  - 2015/09
TI  - On the Background of “One Belt and One Road + Internet”the Dilemma and Strategy of TCM “Culture Output”
BT  - 2015 International Conference on Humanities and Social Science Research
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssr-15.2015.23
DO  - https://doi.org/10.2991/ichssr-15.2015.23
ID  - Su2015/09
ER  -