On the Background of “One Belt and One Road + Internet”the Dilemma and Strategy of TCM “Culture Output”
Zheqian Su, Xiaochun Du, Zhanyi He
Available Online September 2015.
- https://doi.org/10.2991/ichssr-15.2015.23How to use a DOI?
- One Belt and One Road; Internet +; Traditional Chinese Medicine (TCM); Culture Output
- With the development of the strategy of “One Belt and One Road/ Beijing Silk Road Initiative”, the Asia-Europe Continental Bridge ushers the economic and cultural exchanges once again; On the background of the concept of “Internet +”, the traditional industry drives to the fast track of development. As the wisdom crystallization of Chinese culture for thousands of years, Traditional Chinese Medicine (TCM), on the background of cultural globalization, leveraging on “One Belt and One Road” and “Internet +”, has become a guarantee to strengthen Chinese cultural soft power. In the process of internationalization of TCM, it is faced with many bottlenecks. This paper focuses on analyzing of the background and problems, and further puts forward the strategies and solutions of “culture output” on TCM.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Zheqian Su AU - Xiaochun Du AU - Zhanyi He PY - 2015/09 DA - 2015/09 TI - On the Background of “One Belt and One Road + Internet”the Dilemma and Strategy of TCM “Culture Output” BT - 2015 International Conference on Humanities and Social Science Research PB - Atlantis Press SP - 111 EP - 122 SN - 2352-5398 UR - https://doi.org/10.2991/ichssr-15.2015.23 DO - https://doi.org/10.2991/ichssr-15.2015.23 ID - Su2015/09 ER -