Proceedings of the 2015 International Conference on Humanities and Social Science Research

Customer Value Analysis of Small and Medium Enterprises in Internet Environment

Authors
Biao Tong, Liang Li
Corresponding Author
Biao Tong
Available Online September 2015.
DOI
https://doi.org/10.2991/ichssr-15.2015.8How to use a DOI?
Keywords
Small and Medium Enterprises (SMEs), Internet, Customer Value
Abstract
With the rapid development and popularity of Internet and the approach of customer economy era, the business environment of enterprises has undergone tremendous changes, and the traditional business model is increasingly challenged, particularly in the current significant trend-homogenization of products and services. On the basis of the analysis of customer value, this paper sums up two methods of customer value classification: the traditional purchase-based customer value, the customer perception-based customer value. Meanwhile, combining with the actual SMEs, and based on the customer perceived value, this paper proposes the customer value model of SMEs, which consists of four dimensions: product perception, price perception, service perception and the relationship perception.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2015 International Conference on Humanities and Social Science Research
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
September 2015
ISBN
978-94-6252-115-5
ISSN
2352-5398
DOI
https://doi.org/10.2991/ichssr-15.2015.8How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Biao Tong
AU  - Liang Li
PY  - 2015/09
DA  - 2015/09
TI  - Customer Value Analysis of Small and Medium Enterprises in Internet Environment
BT  - 2015 International Conference on Humanities and Social Science Research
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssr-15.2015.8
DO  - https://doi.org/10.2991/ichssr-15.2015.8
ID  - Tong2015/09
ER  -