Customer Value Analysis of Small and Medium Enterprises in Internet Environment
Biao Tong, Liang Li
Available Online September 2015.
- https://doi.org/10.2991/ichssr-15.2015.8How to use a DOI?
- Small and Medium Enterprises (SMEs), Internet, Customer Value
- With the rapid development and popularity of Internet and the approach of customer economy era, the business environment of enterprises has undergone tremendous changes, and the traditional business model is increasingly challenged, particularly in the current significant trend-homogenization of products and services. On the basis of the analysis of customer value, this paper sums up two methods of customer value classification: the traditional purchase-based customer value, the customer perception-based customer value. Meanwhile, combining with the actual SMEs, and based on the customer perceived value, this paper proposes the customer value model of SMEs, which consists of four dimensions: product perception, price perception, service perception and the relationship perception.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Biao Tong AU - Liang Li PY - 2015/09 DA - 2015/09 TI - Customer Value Analysis of Small and Medium Enterprises in Internet Environment BT - 2015 International Conference on Humanities and Social Science Research PB - Atlantis Press SP - 32 EP - 35 SN - 2352-5398 UR - https://doi.org/10.2991/ichssr-15.2015.8 DO - https://doi.org/10.2991/ichssr-15.2015.8 ID - Tong2015/09 ER -