Proceedings of the 2015 International Conference on Humanities and Social Science Research

Analysis of Influencing Factors of College Students Installment Purchase

Authors
Jiayu Song
Corresponding Author
Jiayu Song
Available Online September 2015.
DOI
https://doi.org/10.2991/ichssr-15.2015.6How to use a DOI?
Keywords
Installment; demographic factors; utility; discount factor
Abstract
The article designed based on consumer psychology theory and other related research from inner and foreign country. The utility theory and discounting factor are used to establish a model to determine the level of psychological discount rate that consumers would be willing to accept. Finally, this paper draws the conclusion and makes a discussion of some extension of the paper.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2015 International Conference on Humanities and Social Science Research
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
September 2015
ISBN
978-94-6252-115-5
ISSN
2352-5398
DOI
https://doi.org/10.2991/ichssr-15.2015.6How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Jiayu Song
PY  - 2015/09
DA  - 2015/09
TI  - Analysis of Influencing Factors of College Students Installment Purchase
BT  - 2015 International Conference on Humanities and Social Science Research
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssr-15.2015.6
DO  - https://doi.org/10.2991/ichssr-15.2015.6
ID  - Song2015/09
ER  -