Research on Application of Real Estate Marketing based on We-Media of WeChat Media

DOI

10.2991/ichess-16.2016.103How to use a DOI?

Keywords

Real estate marketing, We-Media, network

Abstract

In recent years, the domestic real estate industry development rapidly tends to be stable, but marketing means also is undergoing tremendous change, dropping from traditional advertising to the current network marketing in the marketing means with the real economic downturn. The real estate dealers is how to grasp the trend of the times, actively and effectively seize the opportunity, and strive to network technology in the media marketing rapid development time, through apply the WeChat ways, and pay attention to focus on the development of creative thinking in strategy, ideas and methods by powerful marketing means, give full play to promote the marketing effect, to their own advantages.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hongyan Xin
AU  - Chunming An
PY  - 2016/08
DA  - 2016/08
TI  - Research on Application of Real Estate Marketing based on We-Media of WeChat Media
BT  - Proceedings of the 2016 International Conference on Humanity, Education and Social Science
PB  - Atlantis Press
SP  - 480
EP  - 485
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichess-16.2016.103
DO  - 10.2991/ichess-16.2016.103
ID  - Xin2016/08
ER  -