Introduction to modern art font variant design in the application of cultural industry brand promotion

DOI

10.2991/ichess-16.2016.31How to use a DOI?

Keywords

Modern art font variant design, Cultural brand, Cultural elements, Brand promotion, Chinese traditional culture

Abstract

In today's society, the development of cultural and artistic activities is increasingly important to people. Not only to meet the growing demand of the people, but also to meet the constant pursuit of spiritual. Especially in the construction of spiritual civilization, the relationship between art development and carry forward the national culture is very close. Font variant of modern art plays an important role in cultural branding, we not only need to think about the font-variant design of modern art in cultural branding construction and development, and fully study the importance of the integration between the font variants of modern art design and the national culture, as well as an exploration of font variant design of modern art into the cultural background. Chinese characters as the basic elements of Chinese character design play a major role.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ping Leng
PY  - 2016/08
DA  - 2016/08
TI  - Introduction to modern art font variant design in the application of cultural industry brand promotion
BT  - Proceedings of the 2016 International Conference on Humanity, Education and Social Science
PB  - Atlantis Press
SP  - 142
EP  - 145
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichess-16.2016.31
DO  - 10.2991/ichess-16.2016.31
ID  - Leng2016/08
ER  -