Proceedings of the 2025 International Conference on Global Cultural and Creative Industries (ICGCCI 2025)

The 2025 International Conference on Global Cultural and Creative Industries (ICGCCI 2025)

📍Shanghai, China🗓️ 28-30 March 2025
16 authors
Chen, Zirui
Emotional Rituals in Digital Fan Practices: A Case Study of Luo Tianyi in the Chinese Virtual Idol Industry
Duester, Emma
Peer-Review Statements
Falhi, Soumaya Gharsallah
The Phenicien Carthaginian Purple Industry and Contemporary Design: An Intersection between Cultural Heritage, Sustainability and Creativity
Fanzhong, Zeng
The Marketing Strategy Impact of Social Media on the Cultural and Creative Industries
Huang, Jiaoya
To Explore the Process of Entrepreneurial Opportunity in China Cultural and Creative Industries (CCIs): From the Perspective of Institutional Theory
Kallel, Houda Kohli
The Phenicien Carthaginian Purple Industry and Contemporary Design: An Intersection between Cultural Heritage, Sustainability and Creativity
Li, Xinyue
Cultural and Creative Industries and Economic Development: An Analysis Using the Cases of “Black Myth: Wu Kong” and Dunhuang Museum
Li, Zixiao
Multi-Case Study on the Influential Mechanism of Relationship Quality in Experiential Marketing
Liu, Jianghong
To Explore the Process of Entrepreneurial Opportunity in China Cultural and Creative Industries (CCIs): From the Perspective of Institutional Theory
Meng, Hu
Multi-Case Study on the Influential Mechanism of Relationship Quality in Experiential Marketing
Wang, Linfan
Multi-Case Study on the Influential Mechanism of Relationship Quality in Experiential Marketing
Xu, Xinran
Multi-Case Study on the Influential Mechanism of Relationship Quality in Experiential Marketing
Yiqi, Xu
The Impact of Excess Goodwill on Innovation Performance of Cultural and Creative Enterprises
Yuduo, Chen
The Impact of Excess Goodwill on Innovation Performance of Cultural and Creative Enterprises
Yue, Qin
The Impact of Excess Goodwill on Innovation Performance of Cultural and Creative Enterprises
Zilun, Wang
Cultural Translation and Meaning Reproduction: International Students’ Cognitive Restructuring of China-chic Brands